Qualitative Methods for High-Impact Research Internship

About Internship

Assistant Professor, Department of Marketing , from Institute of Management Studies , is accepting interns interested in the field of Marketing, in the research area of Research Methods.

This internship focuses on equipping participants with in-depth knowledge and practical skills in qualitative research methodologies commonly used in contemporary marketing research. Interns will explore a range of techniques such as in-depth interviews, focus groups, case studies, ethnography, and thematic analysis, with the goal of producing academically rigorous and publication-worthy research. The program is ideal for learners aiming to strengthen their research design, data collection, and analytical writing skills. By the end of the internship, participants will be better prepared to contribute to high-quality research papers and understand the nuances of qualitative inquiry in marketing contexts