Social Media Marketing and Its Impact on Brand Loyalty Internship

About Internship

Assistant Professor , Department of Fashion and Apparel, from MD UNIVERSITY ROHTAK , is accepting interns interested in the field of Marketing, in the research area of Digital marketing.

This internship offers a comprehensive exploration of how social media marketing (SMM) influences brand loyalty in today’s digital landscape. Interns will study the strategic use of platforms such as Facebook, Instagram, LinkedIn, and Twitter for content creation, targeted advertising, and consumer engagement. The research aims to analyze the mechanisms by which social media fosters brand loyalty through two-way communication, user-generated content, influencer marketing, and personalized campaigns. Interns will gain insights into customer-brand interaction dynamics, emotional brand attachment, and loyalty-building strategies. The experience will be valuable for those interested in digital marketing, consumer behavior, and branding, and may include activities such as data collection, case study analysis, and campaign evaluation.