Digital Marketing Research and Analytics Internship

About Internship

Associate Professor from Lovely Professional University, India, is accepting interns interested in the field of Marketing, in the research area of Digital marketing.

This internship offers research-oriented exposure to the field of digital marketing, focusing on understanding contemporary marketing strategies, consumer behavior, and data-driven decision-making in online environments. Interns will engage with both academic and practical aspects of digital marketing through systematic research, data analysis, and field-based insights. During the internship, students will: 1. Conduct literature reviews and systematic reviews on current trends, tools, and strategies in digital marketing. 2. Assist in data collection, cleaning, and analysis related to digital campaigns, consumer engagement, and marketing performance. 3. Support survey design, interviews, and field-based research to capture qualitative and quantitative insights. 4. Interpret research findings to identify patterns, opportunities, and challenges in digital marketing practices. 5. Document research outputs in the form of reports, summaries, and structured research notes. 6. Collaborate with the research team to support ongoing marketing studies and projects. By the end of the internship, students will gain: 1. A solid understanding of digital marketing research methodologies and analytics-driven marketing. 2. Hands-on experience in data analysis, interpretation, and research documentation. 3. Practical exposure to survey-based and field research techniques used in marketing studies. 4. Improved analytical, communication, and research writing skills relevant to marketing and business roles.