Systematic Literature Review on Destination Branding Internship

About Internship

Professor, Department of Marketing, from K J Somaiya Institute of Management, is accepting interns interested in the field of Marketing, in the research area of Tourism Marketing.

The internship focuses on conducting a Systematic Literature Review (SLR) in the domain of tourism marketing, with a specific emphasis on destination branding. The intern will be responsible for identifying, collecting, and critically evaluating scholarly articles, research papers, and industry reports related to the topic. Key responsibilities include synthesizing insights from existing literature, mapping research trends and gaps, and organizing findings in accordance with SLR methodologies. The intern will also participate in academic discussions with the supervising researcher, contribute to the conceptual framework, and assist in drafting, editing, and formatting sections of the final research manuscript for potential publication in a peer-reviewed journal.