THE UNITED NATIONS' RESEARCH INITIATIVE- TDR GLOBAL HAS AWARDED RECOGNITION TO KONNIFEL'S RESEARCH INTERNSHIP PROGRAMME AND MENTORSHIP PROGRAMME

THE UNITED NATIONS' RESEARCH INITIATIVE- TDR GLOBAL HAS AWARDED RECOGNITION TO KONNIFEL'S RESEARCH INTERNSHIP PROGRAMME AND MENTORSHIP PROGRAMME

Intern Under
Professor

Business Management

Gayatri Vidya Parishad

Digital Marketing practices of SMEs and its impact on it's consumer behavior Internship

Field of Internship

Marketing

Research Area of Internship

Digital marketing

About Internship

Professor, Department of Business Management, from Gayatri Vidya Parishad , is accepting interns interested in the field of Marketing, in the research area of Digital marketing.

Title: Digital Marketing Practices of SMEs and Its Impact on Consumer Behaviour Study objectives: 1. To identify the digital marketing practices of SMEs located in a specific geographic region or a specified product-line manufacturers or service providers. 2. To study the attitude of the entrepreneurs towards adopting the digital marketing practices, and their perceived value towards digital marketing practices. 3. To analyze the problems and assess the prospects on adoption of different digital marketing practices.

Desired Skills/Techniques

Qualitative Analysis, Advanced Excel (VBA, Macros, Pivot table), SPSS, Python,

Who is eligible?

Masters

Mode of the Internship

Virtual

Open Positions

2 intern

Internship Duration

6 Months

Paid/Unpaid

UnPaid

Application opens on

Available round the
year

Application Deadline

Available round the
year

Starting date of Internship

Available round the
year

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