Sustainability Strategies of Indian Internet Start-ups Internship

About Internship

Associate Professor from Lovely Professional University, India, is accepting interns interested in the field of Marketing, in the research area of Marketing Trends.

This internship focuses on the analysis of sustainable business models adopted by internet-based start-ups in India from a marketing and strategic management perspective. The intern will engage in structured market research to examine emerging marketing trends, revenue models, customer engagement strategies, and sustainability practices across digital start-ups. The work involves conducting literature reviews using academic papers, industry reports, and case studies to understand sustainability frameworks relevant to online businesses. The intern will collect, clean, and analyze secondary data related to selected start-ups, including business performance indicators, market positioning, and sustainability impact. Analytical tools will be used to prepare comparative assessments, SWOT analyses, and sustainability performance summaries. The internship also includes supporting documentation and reporting activities such as preparing charts, dashboards, interim reviews, and a comprehensive final report. Additionally, the intern will assist in drafting communication material—blogs, reports, and presentations—that highlight sustainability initiatives, business insights, and strategic recommendations. By the end of the internship, the intern will develop a strong understanding of sustainable marketing strategies, digital business models, and data-driven decision-making in the Indian start-up ecosystem.